With Nomadia Sales, the successful challenge of Perfetti Van Melle
Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery and chewing gum. In France it is known for its emblematic brands such as Mentos, Chupa Chups, Hollywood, Frisk, Fruittella or La Vosgienne. The acquisition of well-known brands in France (Hollywood or La Vosgienne) motivated the development of a new French subsidiary.
Looking for a reliable and experienced partner in a context marked by recruitment challenges
To meet this challenge, Perfetti Van Melle has chosen to collaborate with Nomadia through its solution Nomadia Sales, a CRM 100% dedicated to retail and improving the performance of sales forces. The solution offers a 360° vision, with functionalities adapted to the missions of the sales teams.
A decision motivated by the need to rely on a robust CRM when launching the new subsidiary within a strict deadline. In this context, it was indeed essential for Perfetti Van Melle to have an efficient tool with a rapid deployment capacity.
In this regard, the urgent recruitment for the new subsidiary posed an unprecedented challenge: how to make operational in just a few weeks a new sales team? Nomadia was a key player in clarifying the needs of Perfetti Van Melle and helped to achieve a relevant sectorization despite limited information on stores to visit and characteristics of future employees, including their places of residence. Thanks to the intervention of Nomadia, Perfetti Van Melle was able to project itself with confidence in this new stage.
“Nomadia has been a strong ally in accurately segmenting our territory by estimating the frequency of visits and workload.”
Dave Vanhoutte, National Sales Director France – Perfetti Van Melle
Perfetti Van Melle’s experience and agility drive growth
Perfect Van Melle’s choice of Nomadia was based on a keen knowledge of the territory and an ability to provide relevant data.
Dave Vanhoutte explains:
We turned to Nomadia because of their strong experience in the French market and valuable data on which stores to visit from Nomadia Sales. The solution was a key tool to build our strategy, track our KPIs and do reporting.
In addition to providing critical data, Nomadia has been distinguished by the agility and business expertise of its retail teams. These experts have played a key role in the success of Perfetti Van Melle, going far beyond the simple setting up of a CRM and using their in-depth knowledge of retail issues. Where most customers receive a turnkey CRM, Perfetti Van Melle has benefited from tailor-made support for the implementation of its sectorization. The solution has been extended to include team management and a detailed capability study to integrate newly acquired brands.
“Nomadia helped us react quickly to gain many references, allowing us to boost our sales volume.”
Dave Vanhoutte, National Sales Director – Perfetti Van Melle
CSR and employee well-being: working together to create an optimized work environment and a reduced carbon footprint.
The close collaboration between the two companies not only helped to meet the challenges, but also created a more efficient and humane work environment for sales teams. In this sense, priority was given to reducing the time spent on the road by field teams. By rethinking and optimising routes and sales areas, employees now spend much less time on the road, which directly contributes to their well-being. Less time on the road means less stress, better quality of life and more time to focus on higher value activities.
These adjustments not only improved employees’ daily lives by reducing fatigue from long journeys, but also had a positive impact on their work-life balance and in fine on their daily motivation.
In addition, this reduction of travel also contributes to the carbon footprint of Perfetti Van Melle. By reducing the number of kilometres travelled, the company’s ecological footprint is reduced, thereby aligning its CSR strategy and objectives.
The case of Perfetti Van Melle demonstrates how the use of Nomadia Sales has been crucial to successfully meeting the challenge of launching a new subsidiary within a short time frame. By combining technical expertise, agility and human engagement, Nomadia has been a valuable partner in the transformation and growth of the company.