Nomadia unveils Nomadia Sales 3.0: an intelligent CRM to boost the performance of retail sales teams

Paris, November 26, 2024 – At Tech for Retail, Nomadia, one of the European leaders in SaaS solutions for mobile professionals, introduces Nomadia Sales 3.0, an enhanced version of its CRM solution tailored to the retail sector, from hypermarkets and supermarkets to specialized stores. Today, the retail sector faces increasingly complex challenges, including changing store brands that disrupt the mass distribution landscape, heightened competition among manufacturers, and growing pressure on margins, which demand increasingly strategic decisions. In this context, sales teams are also expected to strengthen their in-store presence. To address these challenges that hinder commercial performance, Nomadia Sales 3.0 is continuously evolving to provide field teams with the essential tools they need to achieve maximum efficiency every day.

An all-in-one solution to maximize sales team performance

Nomadia Sales 3.0 offers a series of new features enabling sales teams to refine their actions and improve their understanding of their clients. Key functionalities include:

• An innovative questionnaire module for in-depth customer insights and a 360° view: Sector managers have access to detailed and customized survey forms (on merchandising, competition, etc.) directly within their store visits, providing a 360° view of retail locations and facilitating data collection and analysis.
• Streamlined assortment management for strategic commercial arguments: A dynamic assortment comparison module allows tracking product assortment changes, comparing variations, and exporting data to simplify negotiations with department managers.
• Optimized visit preparation with tailored objectives: Sector managers can define custom objectives for each retail location. An AI-driven feature, currently in development, will propose automated objectives based on historical data and commercial strategy.
• Order management with coordinated resource allocation: The new order deletion lock functionality ensures error-free management of resource orders (bins, POS materials, etc.) while synchronizing with external service providers

Enhanced user experience and productivity

Nomadia Sales 3.0 delivers a smooth mobile interface optimized for on-the-go teams. Users benefit from improved ergonomics, including the ability to add multiple photos during store visits. Available on iOS and Android, the Nomadia Sales app provides real-time access to all key information (schedule, client data, reports) in both online and offline modes. Accessible anywhere, anytime, even without a network connection, it ensures seamless data and visit management continuity. With mobile access, sales teams can remain reactive and adaptable under any field conditions.

With Nomadia Sales 3.0, Nomadia continues to innovate by providing retail sales teams with a powerful, intuitive tool perfectly adapted to the sector’s challenges, designed to improve their performance and productivity.

Learn more

Nomadia’s teams will be present at Tech for Retail, the European retail trade fair, at stand B84 in Hall 4, Paris Expo, on November 26 and 27, 2024.