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The Evolving Role of Pharmaceutical Sales Representatives
Not long ago, pharmaceutical sales representatives primarily focused on one key task: order-taking. However, industry shifts have made sell-out activities increasingly critical. How are sales reps adapting to this change? What strategies and tools can help them succeed in this new landscape?
In 2025, last-mile logistics companies must enhance their capabilities across multiple fronts to meet evolving client and consumer expectations. Which innovations in services, technologies, and delivery approaches should take priority appears to be a challenging upcoming year.
Field operations management continues to modernize at a rapid pace, thanks to technologies that are accessible and integrated. Here are 5 trends that will help you make the strategic investment choices to improve the profitability of your on-site interventions, enhance service quality, and boost customer satisfaction in 2025.
Environmental, social and governance (ESG) criteria are increasingly important in determining the value of a company. Pillars of extra-financial reporting, these ESG criteria are above all valuable strategic tools for any company wishing to perform responsibly and sustainably. It is still necessary to choose the right criteria and be able to measure them appropriately...
Artificial intelligence is making its way into all human activities. What about Nomadia? Franck Laugier, Data Scientist responsible for AI development at Nomadia, explains how the group is integrating advances in AI to improve team efficiency and customer performance.
What challenges for the sales forces of mass consumer goods in 2025?
Wondering what awaits your sales force in 2025? Here are the trends highlighted by experts in consumer goods and mass distribution during the Sales Force Morning organized by Nomadia on October 10. Spoiler alert: 2025 will be – again! – a complicated year for your sector managers… All the more reason to understand the environment in which they will have to operate in order to implement the appropriate strategy.